Jonathan Majors' Arrest Sparks Changes in Army Recruitment Ads.
TL;DR Summary
The US Army is working on new recruiting ads to air during the NCAA's Final Four basketball games after being forced to pull commercials featuring actor Jonathan Majors following his arrest on charges of strangulation, assault, and harassment. The Army had hoped to capitalize on Majors' popularity to revive its struggling recruiting numbers. The new ads will replace the old ones and will feature content that did not include Majors. The Army's $70 million advertising buy was not affected by the incident. Last year, the Army fell 25% short of its goal to enlist 60,000 recruits.
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