Hansen Uses Preshow Ads to Promote TruBlu Ahead of Primetime Screenings

Chris Hansen is placing preshow advertisements before every screening of A24’s Primetime to promote his TruBlu true‑crime streaming network, a move described as exclusive by THR. The campaign includes directing audiences to TruBlu via a landing page/QR code, and Hansen is reportedly consulting attorneys after revealing he declined to watch the film because signing away his rights to take action against A24 was involved. The film debuts Sept. 25 after premiering at Venice, and the promotion aligns Hansen’s high‑profile persona with Primetime’s release.