"Taylor Swift's TikTok Comeback: A Lesson for Other Artists?"
TL;DR
After licensing negotiations between TikTok and Universal Music Group collapsed, many official recordings from UMG artists disappeared from the platform. Some artists are devising contractual carve-outs to keep their music on TikTok, while others are concerned about being unable to promote new songs on the app. TikTok has been a significant driver of music discovery for Gen Z, and its popularity has helped propel little-known acts to streaming success. Artist lawyers are working to find workarounds that enable their clients to continue using the platform while the licensing dispute continues.
Topics:entertainmentmusic-industry#artists#licensing-negotiations#music-discovery#music-industry#tiktok#universal-music-group
- Taylor Swift Is Back on TikTok. Can Other Artists Do the Same? Billboard
- Taylor Swift's TikTok return shows even the biggest stars need the app Business Insider
- Taylor Swift’s Music Returns to TikTok Despite Ongoing Dispute With UMG The New York Times
- Taylor Swift's songs reappear on TikTok ahead of pop star's new album release despite dispute Fox News
- Taylor Swift's music has mysteriously reappeared on TikTok Fast Company
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