BTS Drops Intimate 'Normal' Video Linking After-Party Moments to a Viral Promo
TL;DR Summary
BTS released an intimate music video for “Normal” from the Arirang album, initially available on Spotify in select Beta markets for 48 hours before a wider rollout. The clip follows each member from late-night celebrations to the morning after and revisits the viral urinal-themed promo photo that accompanied the track, which also appeared in print ads. The group is on the Arirang world tour and is set to headline the 2026 FIFA World Cup final halftime show.
- BTS Invite Fans to Look Beyond the Spotlight in ‘Normal’ Video Rolling Stone
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- BTS's Genius 'NORMAL' Promos Include Tabloid-Like Ads And Urinals Forbes
- BTS Let Off Steam After a Big Night In ‘NORMAL’ Music Video: Watch Billboard
- BTS Ends the U.S. Ad Mystery with ‘NORMAL’ Music Video Daily Music Roll
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