Taylor Swift Sparks a Country Radio Comeback With New Single

Taylor Swift is experiencing a resurgence at country radio with her new single “I Knew It, I Knew You” from the Toy Story 5 soundtrack, the first song by a woman to have every Mediabase-listed country station add it in its debut week. Industry insiders say the momentum around Swift — including Tim McGraw’s anniversary, her Songwriters Hall of Fame induction, and possible marriage buzz — signals programmers’ willingness to embrace her lighter, nostalgic storytelling as she makes a notable return to the format.