Taylor Swift’s 2024 Deep Cut 'Chloe or Sam or Sophia or Marcus' Sees Viral Surge

Key points

• The track 'Chloe or Sam or Sophia or Marcus' saw a 37% increase in U.S. on-demand streams between September 18 and September 25, 2026, according to Luminate.
• Average weekly streams rose from approximately 48,600 to 60,900, with a daily peak of 70,000, marking a notable jump for a song that previously peaked at No. 36 on the Billboard Hot 100.
• The resurgence is linked to the social media account 'Bald Ann Dowd,' run by creator Alison Sivitz, which posted nearly 30 times about the song on X and six videos on TikTok in recent weeks.
• Fans are revisiting 'The Tortured Poets Department' with new appreciation following mixed reviews of Swift’s recent release, 'The Life of a Showgirl: The Encore.'
• The song’s emotional intensity and Swift’s songwriting are cited as reasons for its enduring appeal, with some fans comparing its impact to Travis Scott’s 'Sicko Mode.'

Background

Taylor Swift’s 11th album, 'The Tortured Poets Department,' has a history of deep cuts gaining popularity over time, similar to tracks like 'All Too Well' and 'Cruel Summer.' The current trend reflects a broader pattern where fans revisit and champion lesser-known songs from her extensive catalog.

Why it matters

The viral resurgence of a deep cut highlights the power of social media in shaping music consumption and the enduring relevance of Taylor Swift’s catalog. It also underscores how fan communities can drive commercial success for songs that were not initially intended for mainstream release.

What to watch

While 'Chloe or Sam or Sophia or Marcus' is unlikely to dominate radio or top chart positions, its continued popularity may influence Swift’s future releases and fan engagement strategies. The trend could also inspire similar revivals of other deep cuts from her discography.