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"Taylor Swift's Music Returns to TikTok Ahead of New Album Release"

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Source: The Verge
"Taylor Swift's Music Returns to TikTok Ahead of New Album Release"
Photo: The Verge
TL;DR

Taylor Swift's music has returned to TikTok after being removed due to a licensing dispute between Universal Music Group (UMG) and TikTok. It's unclear how Swift's music made its way back, but it's possible she struck a separate deal with TikTok as she owns her masters. The removal of UMG artists' music from TikTok had a significant impact on the platform, affecting countless videos and viral dances. Despite reported dismal royalty payments, TikTok remains a crucial platform for music discovery, and the return of Swift's music coincides with the upcoming release of her new album.

Topics:entertainmentmusictech#music-licensing#musictech#social-media#taylor-swift#tiktok#universal-music-group
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  1. Taylor Swift's music is back on TikTok  The Verge
  2. Taylor Swift’s music is back on TikTok ahead of her latest album’s release  CNN
  3. Taylor Swift Songs Return to TikTok  Variety
  4. Taylor Swift’s Catalog Is Back on TikTok Ahead of New Album  Billboard
  5. Taylor Swift returns to TikTok despite its fight with Universal  Financial Times

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