Pierce Thiot, Emmy-Nominated Creative at Maximum Effort, Dies at 40

Pierce Thiot, a two-time Emmy-nominated creative executive at Ryan Reynolds' Maximum Effort and former Apple TV+ campaign lead, died at 40 from a pulmonary embolism at his Utah home; he helped launch Apple TV+ campaigns, shaped Maximum Effort's branded-content approach, and worked on high-profile ads and projects. Reynolds and George Dewey praised his creativity and kindness, and he is survived by his wife Stacy and children Adelaide and Jackson.