Racing and Rock Collide: NASCAR x Rolling Stones Launch Cross-Brand Collaboration
TL;DR Summary
NASCAR and the Rolling Stones announced a first-of-its-kind collaboration featuring co-branded merchandise, limited-edition vinyl, and an immersive Rolling Stones listening lounge inside a NASCAR show car, traveling to Chicago ahead of the Chicagoland race weekend and supported by original content tied to the Stones’ Foreign Tongues album; the campaign includes a hero film with drivers, a fan experience lineup, and TV/streaming coverage across TNT Sports and HBO Max.
- NASCAR, Rolling Stones team up for first-of-its-kind collaboration NASCAR.com
- Let it Speed: Rolling Stones team with NASCAR for 'Foreign Tongues' collaboration Yahoo
- NASCAR and The Rolling Stones Team Up On Unique Collaboration Sports Illustrated
- NASCAR and The Rolling Stones announce collaboration RACER - Racing News
- NASCAR Teams up With The Rolling Stones for Special Collaboration FanBuzz
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