"Taylor Swift's Influence Expands NFL Audience, Say Chiefs Owner and Patrick Mahomes' Mom"

Kansas City Chiefs owner Clark Hunt and Patrick Mahomes' mother, Randi, credit Taylor Swift for bringing a new audience to the NFL and increasing the team's popularity, especially among young girls and families. Swift's relationship with star tight end Travis Kelce has contributed to the team's global fanbase, and her presence at games has made it a family affair, attracting a wider demographic to the sport. The Chiefs will face the San Francisco 49ers in the Super Bowl, and Swift is expected to attend the game following a show in Tokyo.