AI Model Aitana: Spain's Lucrative Solution to Model Fatigue

Influencer agency The Clueless created Aitana, the first Spanish AI model, due to the unreliability and high costs of real-life models and influencers. Aitana has gained 122,000 followers on Instagram and brings in an average of €3,000 ($3,300) a month through social media ads. The investment in creating a relatable personality for Aitana has been successful, with followers expressing their love even after learning she is an AI creation. The agency envisions a future where followers can have personalized experiences with Aitana through virtual reality. This trend of AI models and influencers raises ethical and labor concerns, as well as questions about humanity's ability to control the technology.