All articles tagged with #marketing
Xbox is sending Project Helix-branded gift boxes to US content creators, including a card signed by new Microsoft Gaming CEO Asha Sharma, as part of a promotional push ahead of a broader next-gen reveal. No hardware has been shown yet, but XboxIs signaling more details could come with upcoming events like the June Games Showcase.
Disney is reportedly cutting up to 1,000 positions—primarily in marketing—as Josh D’Amaro takes the CEO reins, a move following Bob Iger’s return; the layoffs come from a workforce of about 231,000 and reflect broader industry cost-cutting.
Disney plans up to 1,000 layoffs, largely in the marketing division, as it enters another cost-cutting phase under CEO Josh D’Amaro. The move follows a 2023 restructuring that cut about 7,000 jobs after Bob Iger’s return, and a January consolidation that placed all marketing under Asad Ayaz.
Italy becomes the latest country added to the NFL’s Global Markets Program in 2026, with the New Orleans Saints and Cleveland Browns securing the first marketing rights there. The expansion lifts the GMP to 22 international markets and could pave the way for an Italy-based international game, as the league aims for more abroad games in its schedule.
Nintendo is reportedly furious about a wave of leaks that include a rumored The Legend of Zelda: Ocarina of Time remake and other Switch 2 titles. Former marketing lead Kit Ellis says dealing with leakers will likely become a major priority, warning that disclosures could affect shareholder confidence, underscoring Nintendo’s reliance on surprise marketing.
Microsoft halted the controversial 'This is an Xbox' marketing push after new Xbox CEO Asha Sharma took over, saying the campaign didn’t feel like Xbox and is leading a broader reset of how the brand appears. The move signals a shift toward redefining Xbox’s identity and strategy, with emphasis on broader platforms and cross‑brand initiatives while addressing criticisms of past marketing.
Apple has hired a former Google executive to lead its AI marketing efforts as it steps up work to improve Siri.
Microsoft confirmed that the 'This Is An Xbox' marketing campaign has been retired as new Xbox head Asha Sharma leads a brand reset, saying the campaign didn’t feel like Xbox.
The Hollywood Reporter argues that Project Hail Mary has generated unusually pervasive online discussion—from debates about its political themes and scientific portrayal to praise for its bold, non‑IP marketing and Gosling’s promotion, signaling a fresh, engaging entry that broadens interest in space and sci‑fi.
The Verge critiques Google's two Pixel 10 ads, including the spots labeled With 100x Zoom and Moving on, calling them confusing and unsettling. The first ad appears to praise fake views via simulated visuals and mentions that additional hardware was used, while the second imagines a jilted phone with an AI-inflected voice, prompting questions about ad intent and ethics for Pixel 10 Pro and 10 Pro XL.
A WhatCulture feature profiles 20 recently released video games that failed commercially, blaming misjudged markets, lackluster marketing, and overambitious development. Highlighted are cases like Highguard from Wildlight Entertainment, where initial hype waned after launch, player counts collapsed, Tencent pulled funding, and layoffs followed, underscoring how even promising titles can end in shutdown.
Microsoft is using Copilot-generated images in Windows Learning Center posts to illustrate Windows 11 features, tagging them as 'AI Art Created by Copilot.' Critics say this AI-heavy marketing fuels backlash against Windows 11, as these generated visuals can misrepresent features and erode trust; the piece argues Microsoft should emphasize human creativity and tone down AI-promoted tools to win back user favor.
Microsoft has quietly scrapped its 'This is an Xbox' marketing campaign following a leadership reshuffle, with Phil Spencer and Sarah Bond exiting and Asha Sharma taking over, and a 404 page and empty Xbox tag page point to the campaign's demise as the company advances Project Helix for the next-gen Xbox.
Microsoft’s Xbox booth at GDC features new slogans such as “Build for what’s next” and “The future of Xbox starts now,” signaling a future-focused strategy aimed at developers and the platform’s lifecycle. The rollout follows confirmation of a next‑gen console codenamed Project Helix and remarks from CEO Satya Nadella and new Xbox chief Asha Sharma about Xbox remaining core to Microsoft and a continued commitment to gaming.
Apple is promoting the MacBook Neo through a surreal TikTok campaign, posting triads of videos matched to each color option (Blush, Citrus, Indigo) and introducing a mini Finder mascot. The odd clips — from lemon FaceTime calls to retro Mac footage — have sparked confusion and jokes about hacked accounts, but many praise the absurdist approach as a way to grab Gen Z’s attention. The Neo starts at $499, and Apple has leaned into playful, comment-enabled marketing and live streams like a 'Matcha Break' to boost buzz.