All articles tagged with #marketing
An opinion piece argues that blaming misogyny for Supergirl's underperformance is a simplistic, misleading narrative; with 59% of the audience male and 41% female, the film's failure is better explained by weak marketing and overall apathy, not an active male conspiracy, and suggests studios focus on better writing and direction instead of blaming 'invisible enemies'.
Samsung has launched a cryptic Instagram campaign to restart buzz around its upcoming Galaxy Z Fold 8 and Galaxy Z Flip 8, wiping posts and posting enigmatic, visually simple teasers that invite followers to decode clues. Samsung says the campaign aims to tell a new story inspired by cultural touchpoints and will reveal foldable details only when ready, signaling a strategic shift to generate hype ahead of the launch.
Cannes Lions is portrayed as a lavish, networking-driven showcase where brands, tech giants, and creators mingle on beaches and yachts, with drone ads and panels about AI, revealing that the festival functions as an ad itself for the advertising industry—more about deals and parties than any single takeaway.
An Ohio Chili’s server filmed a viral build of a molten skillet cookie—a warm skillet chocolate chip cookie crowned with a molten lava cake—that fans the flames of off-menu hacks and hints it may join Chili’s official secret menu, illustrating how TikTok-driven dessert hacks can become marketing fodder for chains.
Kotaku points out a lore glitch in GTA 6’s marketing: a pair of revolvers pictured as sourced from the Vercetti Estate (Vice City) actually appears to be the scoped revolver from Vice City Stories, a prequel to Vice City, raising questions about asset sourcing and how Rockstar handles GTA’s branching timelines across the 3D and HD eras.
OutKick reports pre-release tracking for Supergirl has deteriorated to an opening of about 39–51 million, with domestic around 100–108 million and global near 300 million, implying roughly a 200 million loss for Warner Bros. and DC Studios given a reported 250 million budget and a large promo campaign. The piece attributes the weak outlook partly to Milly Alcock’s controversial remarks and backlash, arguing marketing and public relations missteps overshadowed the film’s appeal, and contrasts the project with other DC/Warner releases. In short, the article suggests that star-centric controversy and promotional missteps have doomed the movie’s prospects.
Sega says Sonic Racing: CrossWorlds and Shinobi: Art of Vengeance underperformed despite strong reviews, prompting a major marketing overhaul that shifts from targeted ads to fandom, celebrity endorsements, and influencer recommendations. The company plans to globalize its publishing structure and transform its mindset toward building a broad ‘Fandom that drives sales.’ It also aims to release two new titles from flagship IPs by March 31, 2027, in addition to already announced games Stranger than Heaven and Personal 4 Revival, as part of a broader lineup including other high-profile titles.
Hollywood marketers are avoiding words like sequel, reboot, and remake, opting for terms such as companion piece, reimagining, or new chapter to signal originality while keeping audience familiarity; studios test nontraditional labels (e.g., Spaceballs: The New One, The Social Reckoning) to appeal to Gen Z and push audiences toward newer creative risks without abandoning proven properties.
Aldi is offering four days of free 'Aldi Blind Boxes'—daily themed mystery grocery packages including proteins, produce, snacks, cheeses and pantry staples—free while supplies last. To claim, shoppers visit AldiBlindBox.com when each day opens (June 22–25 at noon ET) and submit shipping information; daily themes will be announced on Instagram. The promotion taps into the popularity of mystery-box shopping and aims to attract value-conscious shoppers while delivering a sense of discovery at Aldi, with limited quantities and first-come, first-served fulfillment.
Sony launches the Spidey Tracker to map Spider-Man: Brand New Day's global promo ahead of a San Diego Comic-Con panel and a late-July release, with a world-spanning press tour anticipated and a final trailer likely at SDCC; the film stars Tom Holland and others, directed by Destin Daniel Cretton, and hits theaters July 31, 2026.
Starbucks marks the global soccer moment with free, limited-edition captain-inspired cup sleeves for any size beverage on June 11 in the U.S., and fan gatherings plus locally inspired sleeves in more than 30 markets starting June 10. A soccer-themed Bearista Cup launches in Canada, Latin America and the Asia Pacific region, with online-only availability for Rewards Reserve members in the U.S.; exclusions apply to bottled water, ready-to-drink beverages and alcohol.
A new AJPH issue shows big tobacco used its cigarette marketing playbook to push ultra-processed foods after buying Nabisco and Kraft, including Lunchables, by optimizing formulations, boosting hedonic appeal, and creating products with quick reward cycles to drive repeat purchases. Experts warn UPFs are linked to higher risks of cardiovascular disease, certain cancers, and cognitive decline (based on observational data deemed biologically plausible). The analysis draws on confidential industry documents and notes how tobacco tactics were applied to food brands amid corporate consolidations (Kraft– Heinz, Altria) and amid policy debates on subsidies, SNAP, and public health movements like Maha.
Xbox chief Asha Sharma admitted it was a misstep to include competitor logos in teasers and said this would be adjusted in future showcases, while Matt Booty emphasized ongoing transparency about which platforms games will launch on. The backlash underscored fan expectations that Xbox focus on its own platforms, though the company plans to continue clearly communicating platform availability for its first-party titles.
Former Sega marketing executive Mike Fischer recounts that Yuji Naka proposed naming Billy Hatcher & The Giant Egg as 'Giant Eggs' and, hilariously, later suggested 'Giant Cock' due to the rooster-costumed lead; the team rejected both, settling on 'Billy Hatcher' because the hero is the boy, not the egg, with Fischer and witnesses confirming the anecdote.
BuzzFeed highlights 23 popular ‘healthy’ foods that can be unhealthy in disguise, from chocolate hazelnut spread and veggie straws to detox drinks, restaurant salads, fruit juice, muffins, protein bars, and more, noting high sugar or calories and the marketing tricks behind “all‑natural” and “organic” claims. Nutritionists and readers stress checking nutrition labels, serving sizes, and actual ingredients to avoid being misled by wellness branding.