"Disney and Hulu Crack Down on Password Sharing: What You Should Know"

Hulu and Disney+ are cracking down on password sharing, with subscribers given until March 14 to comply. The updated subscriber agreements for both services prohibit sharing accounts outside of the household and allow for analysis of account usage to enforce the policy. Disney CEO Bob Iger aims to drive profits and subscriber growth through this crackdown, as the company seeks to make its streaming services profitable by the end of 2024. While these measures may risk driving away users, they could also lead to increased revenue for the streaming services.