Disney Forms AI Task Force to Cut Costs and Explore Future Use Across Divisions

Walt Disney has established a task force to explore the applications of artificial intelligence (AI) across its entertainment empire, aiming to develop AI solutions in-house and collaborate with startups. The move comes as Hollywood writers and actors are concerned about the industry's exploitation of AI. Disney has posted job openings seeking AI and machine learning experts across various departments, including theme parks, studios, and advertising. The company sees AI as a potential tool to control the rising costs of movie and TV production. AI could also enhance customer support and create interactive experiences in Disney's parks. However, the use of AI in Hollywood remains a contentious issue, with writers and actors viewing it as a threat to jobs.