
BAT bets on AI to trim costs, cutting about 9,000 jobs
British American Tobacco will slash about 9,000 roles (roughly 19% of staff) as part of a transformation to become more digital and AI-enabled, with 5,500 cuts and 3,500 outsourced, targeting £600m in annual cost savings by 2028. US operations will be spared; BAT has previously partnered with Accenture for outsourcing and AI solutions, while shifting investment toward nicotine alternatives and smoke-free products amid falling traditional cigarette volumes.












