"From 'Sharknado' to a Trickle: The Evolution of a Twitter Wave"
TL;DR
The era of Twitter serving as a second screen for TV commentary appears to be coming to an end. Shows like "Sharknado" demonstrated the power of Twitter as a platform for instant reactions and jokes, boosting TV ratings. However, the changing landscape of both Twitter and TV, along with the rise of streaming and other social media platforms like TikTok, has led to a decline in the Twitter TV watch party phenomenon. The future of TV conversation may lie in smaller, more specialized communities, as the appeal of a global group chat on Twitter wanes.
A Twitter Wave That Began With ‘Sharknado’ Is Now a Trickle The New York Times
Want the full story? Read the original reporting
Read on The New York Times