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"Nielsen Report: YouTube and Peacock Lead U.S. TV Streaming Milestones"

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Source: TechCrunch
"Nielsen Report: YouTube and Peacock Lead U.S. TV Streaming Milestones"
Photo: TechCrunch
TL;DR

Nielsen's latest report shows YouTube's continued dominance in TV streaming, with 8.6% of viewing on television screens and over 1 billion hours of daily content watched. Gen Z favors user-generated content, leading to a surge in top YouTubers' TV watch time. However, TikTok remains strong on mobile devices and is testing longer video uploads, potentially challenging YouTube's dominance. YouTube has also achieved milestones with 100 million paying users for YouTube Music and YouTube Premium, 8 million subscribers for YouTube TV, and over 70 billion daily views for YouTube Shorts.

Topics:entertainmenttechnology#nielsen-report#technology#tiktok#tv-streaming#user-generated-content#youtube
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  1. YouTube dominates TV streaming in U.S., per Nielsen’s latest report  TechCrunch
  2. Nielsen crowns YouTube #1 Streamer in America 12 months straight!  YouTube Official Blog
  3. YouTube and Peacock Hit New Milestones in Streaming  CNET
  4. Peacock NFL Playoff Game Led Biggest Streaming Day Ever, Nielsen Says  Hollywood Reporter
  5. Total TV Use Hit 4-Year High In January Thanks In Part To Peacock-Only NFL Playoff Game, Nielsen Says  Deadline

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