Swift Seeks Trademark Shield for Voice and Image in AI Era

1 min read
Source: Gerben IP
Swift Seeks Trademark Shield for Voice and Image in AI Era
Photo: Gerben IP
TL;DR

Taylor Swift filed new sound marks to protect her voice and a distinctive visual in response to AI-generated impersonations, signaling a strategic shift to use trademarks alongside publicity rights to curb AI misuse and potentially gain faster relief and damages against platforms.

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