Taylor Swift files to trademark her voice and stage image to fend off AI deepfakes

Taylor Swift filed trademark applications for two spoken voice clips and an onstage image to guard against AI-generated misuse of her voice and likeness, signaling a step toward treating vocal cues as protectable sound marks. Legal experts say such marks could help challenge not just exact reproductions but imitatively similar renditions, supplementing copyright protections as AI tools grow more capable. The move fits a broader industry push—alongside new detection tools and advocacy campaigns—to curb unauthorized AI use of celebrity likenesses.