All articles tagged with #sound mark
Taylor Swift filed new USPTO trademark applications for two voice clips and an on-stage image to protect her voice and likeness from AI impersonation, a rare use of sound marks that could block AI-generated clips or images; the registrations list TAS Rights Management as owner and follow similar protections pursued by others like Matthew McConaughey as entertainment IP protections adapt to AI threats.
Taylor Swift filed trademark applications for two spoken voice clips and an onstage image to guard against AI-generated misuse of her voice and likeness, signaling a step toward treating vocal cues as protectable sound marks. Legal experts say such marks could help challenge not just exact reproductions but imitatively similar renditions, supplementing copyright protections as AI tools grow more capable. The move fits a broader industry push—alongside new detection tools and advocacy campaigns—to curb unauthorized AI use of celebrity likenesses.