Taylor Swift Moves to Trademark Her Likeness to Combat Deepfake Ads

Taylor Swift filed three trademark applications to protect her image and voice, including a famous concert photo and the phrases “Hey, it’s Taylor Swift” and “Hey, it’s Taylor.” The move comes as AI-generated deepfake ads on TikTok misuse celebrity likenesses to prompt viewers to share personal data. Copyleaks researchers identified clusters of these ads featuring Swift and other stars with realistic voices and textured visuals, often directing users to third-party services to enter sensitive information. The piece notes ongoing legal actions and FTC warnings about rising online scams, underscoring why Swift is seeking to curb reputational damage from deepfakes.