The Controversial Rise of A.I. Generated Drake and The Weeknd Music

The recent success of "Heart on My Sleeve," a track that used generative artificial intelligence technology to create a passable mimicry of Drake and The Weeknd's voices, has intensified concerns in the music industry about A.I. models learning from and diluting copyrighted material. While labels hope that fans will continue to prize the work of real artists, the breakthrough success of "Heart on My Sleeve" has helped bring music to the forefront of a conversation that has intensified lately around other mediums. As generative A.I. booms and rapidly improves across text, images, sound, and video, experts say the technology could reshape creative industries at all levels, with fans, artists, and the systems that govern them having to adjust to new norms on the fly.