NBC Overhyped Guthrie Return Fell Short of Plaza-Pop Concert Expectation
TL;DR
NBC reportedly expected Savannah Guthrie’s Today return to be a massive moment—complete with a Plaza crowd and a big ratings boost—but the comeback drew only a modest turnout and a small ratings bump (up 6% among viewers 55+ and 2% among 25–54). The piece notes lingering questions about Guthrie’s family situation, and Rob Shuter says NBC’s hype didn’t fully materialize, even as Guthrie reunited on air with Hoda Kotb.
- ‘So Many Pieces Of This Story Don’t Add Up.’ What NBC Allegedly Thought Would Happen With Savannah Guthrie’s Today Return (And What Happened Instead) Cinemablend
- Savannah Guthrie’s ‘Today’ Show Return Didn’t Live up to Its Hype — Expert Yahoo
- ‘Today,’ ‘GMA,’ & ‘CBS Mornings’ Ratings Revealed After Savannah Guthrie’s Return TV Insider
- Gayle King Addresses Savannah Guthrie’s ‘Today’ Return as Her Mom Remains Missing: ‘Still Aching’ Us Weekly
- Week of April 13 Morning News Ratings: CBS Has Only Morning Show to Grow ADWEEK
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