NBC Overhyped Guthrie Return Fell Short of Plaza-Pop Concert Expectation
TL;DR Summary
NBC reportedly expected Savannah Guthrie’s Today return to be a massive moment—complete with a Plaza crowd and a big ratings boost—but the comeback drew only a modest turnout and a small ratings bump (up 6% among viewers 55+ and 2% among 25–54). The piece notes lingering questions about Guthrie’s family situation, and Rob Shuter says NBC’s hype didn’t fully materialize, even as Guthrie reunited on air with Hoda Kotb.
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