Prime Video Orders Julie Plec's Elite Tennis Drama 'Rally' With Andre Agassi

Prime Video has ordered a new YA drama series titled 'Rally,' set in the high-pressure world of competitive tennis. The project is created and executive produced by Julie Plec, with eight-time Grand Slam champion Andre Agassi joining as an executive producer. The series, produced by Universal Television and Amazon MGM Studios, explores the emotional toll of elite junior tennis on young athletes and their relationships.
Key points
- Prime Video has officially ordered the series 'Rally' to series.
- Julie Plec will serve as writer, showrunner, and executive producer.
- Andre Agassi and former pro Justin Gimelstob are executive producers.
- The series is produced by Universal Television, Entertainment 360, and Amazon MGM Studios.
- The show is inspired by the real-life experience of elite junior tennis at the IMG Academy.
Background
This order follows Prime Video's recent expansion of its drama slate, including the greenlighting of the Elizabeth Banks-led Karen Read series and the upcoming Kelvin Yu 'Clone Saga' project. Julie Plec is also returning with a second season of 'We Were Liars' on the platform, marking her second series order with Prime Video.
How outlets are covering it
All four outlets (Deadline, Variety, The Hollywood Reporter, and Yahoo) confirm the series order and the involvement of Julie Plec and Andre Agassi. Deadline and The Hollywood Reporter emphasize the production structure under Plec's 'My So Called Company' and her overall deal with Universal Television. Variety highlights the personal motivation of Entertainment 360's Guymon Casady, whose children trained at the IMG Academy, which inspired the project. Yahoo frames the series as a 'Whiplash with a twist,' focusing on the dramatic potential of the tennis world, while the other outlets focus on the prestige of the creative team.
Why it matters
The series represents a significant investment by Prime Video in sports-adjacent drama, leveraging the credibility of a major tennis figure and a proven showrunner to target a younger demographic. It also marks Andre Agassi's first producing role, signaling a shift in how athletes engage with scripted television content.
What to watch
Production details, including casting and a release date, have not yet been announced. The series is expected to begin development under Plec's production banner, with Amazon MGM Studios handling distribution.
- Prime Video Orders Julie Plec YA Tennis Drama Series ‘Rally’ Executive Produced By Andre Agassi Deadline
- Julie Plec YA Tennis Drama ‘Rally’ Ordered to Series at Prime Video; Pro Andre Agassi to Executive Produce Variety
- The Vampire Diaries Creator’s Prime Video Show Like Whiplash With a Twist Gets Great Update Yahoo
- Amazon Orders Tennis Drama ‘Rally’ From Julie Plec and Andre Agassi The Hollywood Reporter
- Prime Video Officially Confirms New Series From 'The Vampire Diaries' Creator Collider
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