Prime Video Sets January 2027 Premiere for Norse Saga 'Bloodaxe'

Key points

• The series is scheduled to launch on Prime Video on January 20, 2027.
• The plot centers on Erik Bloodaxe (Xavier Molyneux) and Gunnhild (Jessica Madsen) navigating political betrayal and war in Norway.
• Season 2 is currently being filmed in Ireland, produced by MGM Television.
• New cast members for the second season include Maddy Ambus, Steven Brand, and Lasse Steen.
• The first-look teaser was revealed to the public at New York Comic Con on October 9, 2026.

Background

This announcement follows a trend of major streamers investing in high-budget historical dramas, such as HBO's 'The Gilded Age' and Netflix's 'Monster' series, which have recently debuted or expanded their franchises. While 'Bloodaxe' focuses on Norse history, it joins a broader wave of period pieces that have dominated recent streaming schedules.

How outlets are covering it

Both Deadline and Yahoo Entertainment confirm the January 2027 release date and the teaser reveal at New York Comic Con. Deadline provides detailed production information, noting that Season 2 is already in production in Ireland and listing specific new cast members. Yahoo Entertainment focuses on the marketing aspect, highlighting the 'fierce' nature of the new trailer and the show's classification as a Viking drama. There are no conflicting reports between the two outlets regarding the core facts.

Why it matters

The early start of Season 2 production signals strong confidence in the series' performance, a common strategy for high-cost historical dramas to maintain momentum. The January 2027 slot positions the show to compete in a typically quieter streaming period, potentially allowing it to capture audience attention without the heavy competition of the fall season.

What to watch

Viewers should watch for the official release of the teaser trailer and any additional marketing campaigns leading up to the January 2027 premiere. Industry watchers will also monitor the completion of Season 2 filming in Ireland to determine if a Season 3 has been ordered.