Ted Lasso Season 4 Debuts as Apple TV+'s Biggest Launch Yet

TL;DR
Ted Lasso Season 4’s August premiere on Apple TV+ drew a record-breaking audience, with 296.6 million minutes watched over Aug. 4–5 (more than 200 million on Aug. 5 alone) and about 7.1 million estimated views, marking Apple TV+’s biggest launch ever as Ted returns to coach a second-division women’s team with familiar cast and new additions.
- ‘Ted Lasso’ Season 4 Opens With 296.6 Million Minutes Watched in Two Days, Apple TV’s Biggest Launch Ever Variety
- Ted Lasso accidentally stumbles into women’s soccer’s biggest coaching problem The New York Times
- ‘Ted Lasso’ Season 4 Enters The Pitch With Apple TV’s Biggest Premiere Ever Deadline
- ‘Ted Lasso’ Season 4 Sets Premiere Day Viewing Record for Apple TV The Hollywood Reporter
- She couldn't picture herself playing 'Ted Lasso's' tough coach. Jason Sudeikis made her believe Los Angeles Times
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