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Nielsen

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Iran Coverage Fuels March Cable News Rating Swings Across Fox News, CNN, and MS NOW
media1 day ago

Iran Coverage Fuels March Cable News Rating Swings Across Fox News, CNN, and MS NOW

March’s news cycle, dominated by President Trump’s war with Iran, boosted cable-news audiences across Fox News, CNN and MS NOW. Fox News led primetime with 2.994 million viewers (up 15% vs February) and totaled 1.897 million for the day (up 10%), with demo gains of 24% in primetime and 17% in total day. CNN climbed to 898,000 in primetime (up 11%) and 638,000 total-day viewers (up 48%), with demo increases of 14% (primetime) and 41% (total day). MS NOW was second in primetime with 1.262 million viewers (up 11%), while primetime demo averaged about 130,000 (down 1%). In total day, MS NOW averaged 757,000 viewers (up 7%) with roughly 80,000 demo viewers (up 1%). Across the board, year-over-year figures also improved, highlighting how Iran- and Trump-focused coverage boosted audience interest.

Oscars viewership climbs the ladder of change, hitting a four-year low
entertainment23 days ago

Oscars viewership climbs the ladder of change, hitting a four-year low

17.9 million watched the Oscars on ABC/Hulu, the lowest since 2022 and down 9% from last year, highlighting ongoing challenges for network TV and the film industry even as the ceremony remains a major primetime event; the report also notes Nielsen’s new data system and touches on Lisa Kudrow’s AI concerns in The Comeback, Damon Lindelof’s apology over a Green Lantern joke, and Netflix screening Tales From ’85 in select theaters ahead of its April premiere.

CBS Evening News Falls Below 4 Million Amid Anchor Shakeup
television24 days ago

CBS Evening News Falls Below 4 Million Amid Anchor Shakeup

Nielsen data show CBS Evening News averaged 3.83 million viewers (468,000 in 25–54) for the five days ending March 13, dipping below the 4 million mark after Tony Dokoupil’s debut. By contrast, ABC’s World News Tonight led with about 8.48 million and NBC Nightly News had around 6.51 million, underscoring renewed concerns at CBS about its evening-news strategy amid anchor shifts and Daylight Saving Time effects. Dokoupil had earlier posted stronger numbers in his first weeks, but the show’s audience has continued to slide year over year, prompting CBS to reassess its anchor lineup and focus on enterprise vs. breaking-news framing.

Storrie's SNL Debut Delivers Mixed Ratings
ratings1 month ago

Storrie's SNL Debut Delivers Mixed Ratings

Connor Storrie’s SNL hosting debut drew 4.6 million total viewers and 1.03 million in the 18–49 demo in Live+Same Day, a 4.3% drop overall but an 8.3% rise in the key demographic from the previous episode. It ranks as this season’s fourth-highest total-viewer episode and third-highest in 18–49, with Live+3 potentially lifting the final numbers further. The episode featured four Team USA hockey cameos and a Hudson Williams moment; next up is Ryan Gosling hosting with Gorillaz as the musical guest.

Trump’s SOTU Draws 32 Million Viewers, Longest Address in Modern History
politics1 month ago

Trump’s SOTU Draws 32 Million Viewers, Longest Address in Modern History

More than 32.6 million people watched Trump’s State of the Union address—the longest in recent history at 107 minutes—making it the smallest audience for his second-term SOTU so far. Fox News led with 9.1 million viewers, followed by ABC (5.1M), NBC (3.6M), CBS (3.3M), MSNBC (2.4M), CNN (2.2M) and Fox’s broadcast network (2.1M). The LA Times notes polarized reactions as Trump emphasized positive economic data and immigration crackdown while the speech was extended to a record length.

Trump's State of the Union draws 32.6 million, a dip from earlier addresses
politics1 month ago

Trump's State of the Union draws 32.6 million, a dip from earlier addresses

Trump's Feb. 24 State of the Union drew about 32.6 million viewers, the lowest among his congressional/SOTU addresses and well below his 2017 peak of 47.7 million, though Biden's 2021 inauguration had 33.8 million and his 2024 SOTU 32.2 million. The speech ran 1 hour, 47 minutes, 40 seconds, with roughly 2.05 million viewers aged 18–34, 5.96 million aged 35–54, and 23.62 million aged 55+. Nielsen tracks both network broadcasts and streaming; figures may be updated as data evolves.

Trump's State of the Union Draws Roughly 28 Million Viewers, Early Nielsen Data Show
politics1 month ago

Trump's State of the Union Draws Roughly 28 Million Viewers, Early Nielsen Data Show

Donald Trump’s State of the Union address drew about 28 million viewers across eight major networks, per early Nielsen data. Fox News led in total viewers with 9.1 million, ABC News topped broadcasters with 5.1 million, followed by NBC (3.6M) and CBS (3.3M), with other outlets also in the mix; final figures will be released later. The article also notes 25–54 demo tallies and compares with last year’s roughly 32 million viewers.

KPop Demon Hunters Tops 2025 Streaming Crown
entertainment2 months ago

KPop Demon Hunters Tops 2025 Streaming Crown

KPop Demon Hunters was the most‑streamed movie of 2025 in the U.S., with 20.5 billion viewing minutes (about 207 million full watches) per Nielsen, and it led Nielsen’s Streaming Top 10 for 25 weeks after a mid‑2025 release with limited theatrical runs. Netflix data also cites 482 million views over six months for the title. The film is from Sony Pictures Animation, its song Golden topped the Billboard Hot 100 for eight weeks and earned an Oscar nod, and roughly 48% of its viewers were ages 2–11.

Heated Rivalry Hits 9 Million Viewers, but Nielsen Won’t Elevate It
tv2 months ago

Heated Rivalry Hits 9 Million Viewers, but Nielsen Won’t Elevate It

Since its late-November HBO Max premiere, Heated Rivalry averages about 9 million US viewers per episode, a figure HBO says will rise in the coming weeks and has earned a second-season order from HBO Max and Crave. However Nielsen’s streaming rankings do not place the show in the top 10, likely because it’s classified as an acquired series rather than an original, and its limited weekly release with a smaller initial library makes it harder to amass the total viewing time Nielsen uses for rankings.

Bluey Reigns 2025 Streaming, Surpassing Stranger Things in Viewing Minutes
entertainment2 months ago

Bluey Reigns 2025 Streaming, Surpassing Stranger Things in Viewing Minutes

Nielsen's 2025 year-end streaming tallies crown Bluey as the overall most-watched title with 45.2 billion minutes on Disney+. Stranger Things led original series in minutes but finished third overall behind Bluey and Grey's Anatomy (40.92B). Nielsen’s ARTEYs also honor Seth MacFarlane as a “Streaming Icon,” while new series like HBO Max’s The Pitt (11.4B) and The Residence (9.5B) top the list of newcomers; Gunsmoke is noted as the most-binged title with 22.5B minutes. Across platforms, viewers logged about 16.7 trillion minutes in 2025.

Paramount+ UFC Debut Draws Near-5 Million Live Viewers
tv2 months ago

Paramount+ UFC Debut Draws Near-5 Million Live Viewers

Paramount+’s UFC 324 debut drew an average of 4.96 million live viewers (about 7.18 million global households; peak 5.93 million concurrent streams), making it the platform’s largest exclusive live event to date. The card featured Justin Gaethje vs. Paddy Pimblett and Kayla Harrison vs. Amanda Nunes; Paramount also removed pay-per-view charges. Data from Nielsen and Adobe Analytics exclude co-viewing and delayed viewing. The deal grants Paramount access to marquee UFC events and Fight Nights in the U.S. and Latin America, with Australia showing prelims included with subscriptions.

Indiana's perfect season drives record TV audience for CFP title
sports2 months ago

Indiana's perfect season drives record TV audience for CFP title

Indiana finished 16-0 and beat Miami to win the CFP National Championship, drawing 30.1 million viewers on ESPN—the largest college football audience in over a decade and up 36% from last year under Nielsen’s Big Data + Panel; the article also notes Indiana’s postseason ratings highs and mentions the CFP’s TV-rights shift to ABC in a new six-year deal.