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Madonna's VMA Return Drives 11-Year Ratings High
entertainment11 days ago

Madonna's VMA Return Drives 11-Year Ratings High

The 2026 MTV Video Music Awards achieved its largest audience in 11 years, averaging 8.43 million viewers across CBS and MTV. This represents a 51% increase from the previous year and is the highest total since 2015. The broadcast benefited from a delayed start due to an NFL game overrun, which pushed the show to 7:51 p.m. ET. Madonna dominated the ceremony, winning seven awards including Artist of the Year, while Taylor Swift won Video of the Year. The event also featured tributes to Dolly Parton and George Michael, and a Video Vanguard Award for Nirvana.

via The Hollywood Reporter|
#entertainment#madonna#mtv-vmas
Nielsen Slashes Streaming Ratings Lag, Adds Daily Data for Clients
business22 days ago

Nielsen Slashes Streaming Ratings Lag, Adds Daily Data for Clients

Nielsen has cut the lag in its weekly streaming ratings from 28 days to 11, delivering a much more current snapshot of what people watch on streaming services. Public weekly charts remain, but the company will now offer its clients daily streaming data (not publicly released) to help networks, studios, and streamers react faster, with examples like Reacher leading the week and Lanterns making its first chart appearance as audiences log billions of minutes across titles on Aug. 31–Sept. 6, 2026.

via The Hollywood Reporter|
#business#daily-data#data-latency
Nielsen Slashes Streaming Data Lag with Daily Metrics
technology22 days ago

Nielsen Slashes Streaming Data Lag with Daily Metrics

Nielsen will publish weekly streaming top-ten charts 11 days after each reporting period and start providing daily streaming numbers to paying clients, halving the previous reporting lag and bringing streaming metrics closer to real-time with linear ratings. The data remains the same, but faster collection and verification let studios monitor rivals and enable quicker PR storytelling. The first accelerated weekly report covers Aug. 31–Sept. 6 (including Netflix’s The Gentlemen season 2 and Leanne) and Apple has already cited faster data for Ted Lasso. The approach also helps analyze how events (like Dolly Parton’s death) affect viewing. Nielsen says it won’t immediately issue daily top tens to the press, though clients may share the sped-up numbers, potentially shaping coverage.

via Vulture|
#daily-data#media-industry#nielsen
OSU-Texas on ABC posts record regular-season college football audience
ratings23 days ago

OSU-Texas on ABC posts record regular-season college football audience

Ohio State’s 24-23 win over Texas averaged 13.99 million viewers on ABC, the largest regular-season college football audience on ESPN networks since 2016, with a peak of 16.4 million; Nielsen notes ongoing measurement changes—out-of-home viewing, Big Data integration and co-viewing adjustments—and that Week 2 was unusually top-heavy with three games over 7 million viewers.

via Sports Media Watch|
#abc#cfb-ratings#nielsen
Cowboys-Giants SNF Delivers Week 1's Top TV Audience
ratings23 days ago

Cowboys-Giants SNF Delivers Week 1's Top TV Audience

NBC's Week 1 SundayNight Football game Cowboys-Giants averaged 25.7 million viewers on NBC (peaking at 29.0 million), the largest Week 1 SNF audience since 2015, with NBC's Kickoff Game at 25.1 million; FOX and CBS's afternoon doubleheader followed with Eagles-Commanders at 20.35 million and Packers-Vikings at 18.60 million. CBS led the early window with Bills-Texans at 14.10 million in 72% of markets, while Monday's Broncos-Chiefs numbers are pending. The piece also notes Nielsen's updated measurement methods and a 4% lift from co-viewing that could affect reported figures.

via Sports Media Watch|
#cowboys#giants#nfl-ratings
Reacher Reclaims Streaming Crown With 1.5 Billion Minutes
entertainmenttv28 days ago

Reacher Reclaims Streaming Crown With 1.5 Billion Minutes

Prime Video’s Reacher season four led Nielsen’s Aug. 10–16, 2026 streaming rankings with 1.5 billion minutes across all seasons, about 1.19 billion of which were from the three new episodes released Aug. 12. It still ranked among the top weeks for the series (fifth-best). Ted Lasso (Apple TV+) with 996 million and Lioness (Paramount+) with 955 million also crossed the billion-minute mark; FX’s The Shards didn’t make the top 10. The Last House led the movie chart with 869 million minutes, while Michael on Starz ranked fourth with 275 million. Nielsen’s data covers U.S. TV viewing only and excludes mobile/computer viewing.

via The Hollywood Reporter|
#entertainmenttv#nielsen#prime-video
Bills Fans Top Nielsen's Local NFL Fandom Index, Small Markets Lead Engagement
sports1 month ago

Bills Fans Top Nielsen's Local NFL Fandom Index, Small Markets Lead Engagement

Nielsen’s Local NFL Fandom Index ranks 30 markets across eight metrics—apparel purchases, general interest, attendance, betting intent, social media engagement, radio listenership, streaming, and TV viewership—and finds smaller and mid-sized markets show the strongest fan engagement. Buffalo leads the list, with Kansas City, Green Bay, Cincinnati, and Philadelphia following, while larger markets face stiffer competition and distractions. The results are also influenced by factors like recent team success and market size, which help explain why teams in smaller markets can outperform in fan engagement.

via Fox News|
#buffalo-bills#fan-engagement#local-markets
Small Markets, Big Fandom: Nielsen Unveils Local NFL Fandom Index
business1 month ago

Small Markets, Big Fandom: Nielsen Unveils Local NFL Fandom Index

Nielsen released its Local NFL Fandom Index ranking NFL markets by fan avidity using eight metrics (apparel purchases, event attendance, streaming, social media following, TV viewership, radio listening, betting intent, and overall interest). Buffalo, Kansas City, and Green Bay lead the list, with four AFC North teams (Baltimore, Cincinnati, Cleveland, Pittsburgh) also in the top 10, and Philadelphia, Detroit, and New Orleans close behind. The analysis highlights that smaller legacy markets tend to have higher per-capita engagement while large cities like New York and Los Angeles score lower due to fragmented fandom and saturated entertainment options, underscoring the idea that true NFL fandom is intensely local and may influence scheduling and programming decisions.

via Awful Announcing|
#business#fandom#market-rankings