Tag

Nielsen

All articles tagged with #nielsen

sports8 days ago•6 min saved

Bills Fans Top Nielsen's Local NFL Fandom Index, Small Markets Lead Engagement

Nielsen’s Local NFL Fandom Index ranks 30 markets across eight metrics—apparel purchases, general interest, attendance, betting intent, social media engagement, radio listenership, streaming, and TV viewership—and finds smaller and mid-sized markets show the strongest fan engagement. Buffalo leads the list, with Kansas City, Green Bay, Cincinnati, and Philadelphia following, while larger markets face stiffer competition and distractions. The results are also influenced by factors like recent team success and market size, which help explain why teams in smaller markets can outperform in fan engagement.

via Fox News|

#buffalo-bills #fan-engagement #local-markets

business8 days ago•5 min saved

Small Markets, Big Fandom: Nielsen Unveils Local NFL Fandom Index

Nielsen released its Local NFL Fandom Index ranking NFL markets by fan avidity using eight metrics (apparel purchases, event attendance, streaming, social media following, TV viewership, radio listening, betting intent, and overall interest). Buffalo, Kansas City, and Green Bay lead the list, with four AFC North teams (Baltimore, Cincinnati, Cleveland, Pittsburgh) also in the top 10, and Philadelphia, Detroit, and New Orleans close behind. The analysis highlights that smaller legacy markets tend to have higher per-capita engagement while large cities like New York and Los Angeles score lower due to fragmented fandom and saturated entertainment options, underscoring the idea that true NFL fandom is intensely local and may influence scheduling and programming decisions.

via Awful Announcing|

#business #fandom #market-rankings

tv12 days ago•16 min saved

Ted Lasso S4 Debut Smashes Apple TV Viewing Records

Ted Lasso’s Season 4 premiere on Apple TV+ drew 296.6 million minutes of viewing during Aug. 4–5, with about 200 million of those minutes on Aug. 5, establishing a premiere-window viewing record for Apple TV and topping the previous debut benchmark (Season 3’s 215.1 million minutes).

via The Hollywood Reporter|

#apple-tv #nielsen #season-4

television12 days ago•16 min saved

Ted Lasso Season 4 Debuts as Apple TV+'s Biggest Launch Yet

Ted Lasso Season 4’s August premiere on Apple TV+ drew a record-breaking audience, with 296.6 million minutes watched over Aug. 4–5 (more than 200 million on Aug. 5 alone) and about 7.1 million estimated views, marking Apple TV+’s biggest launch ever as Ted returns to coach a second-division women’s team with familiar cast and new additions.

via Variety|

#apple-tv #nielsen #season-4

television12 days ago•17 min saved

Ted Lasso Season 4 Debuts as Apple TV+’s Biggest Premiere Yet

Ted Lasso Season 4 premiered on Apple TV+ with a record launch, delivering 296.6 million US viewing minutes across Aug. 4–5 and becoming Apple TV+’s biggest premiere to date, according to Nielsen data provided by Apple. The streamer’s metrics signal strong ongoing audience interest after a hiatus, with Season 4 reuniting fan favorites and introducing new cast members as Ted returns to coach a women’s team.

via Deadline|

#apple-tv #nielsen #premiere

entertainment21 days ago•3 min saved

Nielsen crowns Shrinking as Apple TV+’s top original of 2026 so far

Nielsen’s mid-2026 data show Shrinking is Apple TV+’s most-watched original series so far this year, with 5.2 billion minutes viewed, though Stranger Things and The Pitt lead the overall streaming minutes.

via 9to5Mac|

#apple-tv #entertainment #nielsen

media1 month ago•2 min saved

ABC World News Tonight Opens July Strong as NBC and CBS Slip

ABC World News Tonight was the sole week-over-week gainer among the big three evening newscasts for the week of June 29, helped by a hot July start; NBC Nightly News and CBS Evening News declined, affected by Fourth of July scheduling shifts and anchor substitutions (Tom Llamas off, Haillie Jackson hosting NBC). ABC averaged 8.128 million viewers and 964,000 in the Adults 25-54 demo (up 8% and 1% WoW; up 13% total and down 3% demo YoY). NBC averaged 6.16 million viewers and 856,000 in the demo (down 3%/4% WoW; up 12% YoY). CBS averaged 3.765 million viewers and 501,000 in the demo (down 6%/13% WoW; up 1% total and 8% demo YoY).

via TV Insider|

#abc-world-news-tonight #cbs-evening-news #media

media2 months ago•5 min saved

CBS Mornings Slumps to Historic June Low Amid Weiss Overhaul Fallout

CBS Mornings is on pace for its worst June ever, with Nielsen showing about 1.7 million total viewers and 275,000 in the 25–54 demo, a drop tied to fallout from Bari Weiss’s overhaul and the Scott Pelley firing; insiders say the decline predates Weiss, though a brief uptick occurred during Elisabeth Hasselbeck’s guest-host stint as CBS searches for a permanent third host.

via nypost.com|

#bari-weiss #cbs-mornings #cbs-news

sports2 months ago•3 min saved

UFC Freedom 250 draws 7M viewers on Paramount+, sets streaming record

UFC Freedom 250 drew an average of about 7 million U.S. viewers on Paramount+, the network’s largest-ever live stream, surpassing the 5 million who watched UFC 324 under the ongoing Paramount deal; the seven-fight card, headlined by Justin Gaethje’s upset of Ilia Topuria, was measured using Nielsen’s live-streaming metrics.

via The New York Times|

#gaethje #nielsen #paramount

sports2 months ago•1 min saved

Paramount+ hits 17 million for UFC Freedom 250, far below billion-forecast hype

Paramount+ reported 17 million total viewers for UFC Freedom 250 (US and Latin America) from the White House, a seven-fight card where all bouts ended in KO/TKO and the main event saw Justin Gaethje defeat Ilia Topuria by TKO after Topuria's corner stopped the bout with one round to go; the numbers set a Paramount+ exclusive-live-event record but were vastly below Rubio's billion-viewer forecast, with 15.26 million US and 1.67 million Latin American viewers.

via USA Today|

#nielsen #paramount #sports

television2 months ago•16 min saved

Paramount+'s White House UFC Card Sets Streaming Record with 8.2 Million Viewers

Paramount+’s White House Freedom 250 UFC card drew 8.2 million viewers across the U.S. and Latin America, the platform’s most-watched live event and a sign that UFC streaming rights are expanding audiences under a seven-year deal. Nielsen/Adobe data show about 7 million U.S. viewers and 1.2 million in Latin America, with nearly 17 million watching at least one minute; separately, Peacock’s Love Island USA season eight is delivering strong engagement, clocking 7 million minutes in two weeks, with mobile viewing comprising about 26% of the audience.

via hollywoodreporter.com|

#love-island-usa #nielsen #paramount

entertainment-tv-and-streaming2 months ago•16 min saved

Boroughs' Nielsen Debut Surges to No. 2 Amid Cancellation News

Nielsen’s May 18–24 streaming numbers place Nemesis at the top with 1.31 billion US minutes, while Netflix’s The Boroughs debuts to about 1.2 billion US minutes (roughly 3.2 million US views) and finishes second; worldwide views total about 5.6 million. Other leaders include The Boys (1.07 billion minutes) and The Crash (1.18 billion minutes) with titles like Dutton Ranch and Off Campus also contributing strong numbers. Nielsen measures TV-viewing minutes in the US only and excludes mobile/desktop viewing. Despite The Boroughs’ cancellation news, its premiere week shows substantial audience engagement.

via The Hollywood Reporter|

#entertainment-tv-and-streaming #nemesis #netflix

entertainment2 months ago•2 min saved

Canceled The Boroughs Shines in Nielsen’s Streaming Rankings

Canceled Netflix drama The Boroughs still posted strong numbers, amassing 1.2B minutes and ranking No. 2 among streaming originals for May 18–24, with 57% of viewers aged 50+ and 57% of watch time from Black audiences; it debuted May 21 with eight episodes, and Nemesis led the week while The Boys finished third.

via TVLine|

#audience-demographics #entertainment #netflix

sports2 months ago•56 min saved

Knicks crown drives NBA Finals to decade-high TV ratings

Knicks clinched the title in a five-game series that drew 24.54 million viewers for Game 5 on ABC—the NBA Finals’ largest audience in a decade—and the full series averaged 20.6 million. Nielsen notes that methodological changes since 2020 complicate historical comparisons, but the ratings rebound signals renewed interest in the Finals, outpacing many other major championships.

via Sports Media Watch|

#knicks #nba-finals #nielsen

sports2 months ago•16 min saved

Knicks’ Championship Run Sparks NBA Finals Viewership Boom Not Seen Since 1998

The Knicks’ historic title run delivered the NBA Finals’ strongest audience in decades, with Game 5 averaging 24.5 million viewers on ABC/ESPN and peaking at 33 million as New York clinched its first title in 53 years; the five-game series averaged 20.6 million viewers, marking the largest Finals audience of the day across all key male and adult demos.

via Deadline|

#abcespn #knicks #nba-finals