Prime Video's 'Bloodaxe' Confirms January 2027 Premiere and Unveils Trailer at NYCC
Prime Video has set a January 20, 2027, premiere date for its new historical drama 'Bloodaxe' and released a new teaser trailer during a panel at New York Comic Con. The series, created by Michael Hirst and his son Horatio Hirst, stars Xavier Molyneux as the 10th-century Norse raider Erik Bloodaxe and Jessica Madsen as his wife, Gunnhild. The eight-episode first season is produced by MGM Television and has already been renewed for a second season, which is currently filming in Ireland. While the show shares a creator with Hirst's previous 'Vikings' series, it is not narratively connected to those productions.
Key points
- The series premieres exclusively on Prime Video on January 20, 2027.
- A new teaser trailer debuted at New York Comic Con, featuring showrunners Michael and Horatio Hirst and cast members Xavier Molyneux, Jessica Madsen, and Levi Miller.
- The story follows the historical figure Erik Bloodaxe and his wife Gunnhild as they fight for the throne of Norway in the 10th century.
- The first season consists of eight episodes, and a second season has already been picked up and is in production in Ireland.
- The series is executive produced by Morgan O'Sullivan, Steve Stark, Arturo Interian, John Weber, and Sheila Hockin, with production handled by MGM Television.
Background
Prime Video previously announced the cast and a general 2027 release window for 'Bloodaxe' in early October 2026. This latest update provides the specific premiere date and visual marketing materials. The series is the third Viking-themed project from creator Michael Hirst, following the History Channel's 'Vikings' (2013-2021) and Netflix's 'Vikings: Valhalla' (2022-2024), though it is set in a different time period and is not a direct sequel.
How outlets are covering it
Variety and Dark Horizons both confirm the January 20, 2027, release date and the debut of the trailer at New York Comic Con, noting the involvement of the Hirst family. A.V. Club emphasizes the show's violent aesthetic, highlighting the blood and axes in the trailer, while clarifying that despite the shared creator, 'Bloodaxe' is not narratively linked to Hirst's previous 'Vikings' series. All sources agree on the core cast, including Xavier Molyneux and Jessica Madsen, and the fact that a second season is already in production.
Why it matters
The announcement solidifies Prime Video's slate for early 2027 and marks a significant expansion of the Viking historical drama genre on streaming platforms. The immediate renewal for a second season indicates strong confidence from Amazon and MGM Television in the project's commercial viability, while the involvement of a new generation of Hirsts signals a long-term commitment to the historical saga format.
What to watch
Viewers can expect the full series to launch on January 20, 2027. Production for the second season is currently underway in Ireland. Fans of the genre may also look for further updates on other historical dramas scheduled for 2027, such as Apple TV's 'The Savant' and 'Silo' Season 4.
- Amazon Viking Drama ‘Bloodaxe’ Sets Release Date, Debuts Fierce New Trailer at New York Comic Con Variety
- 'Bloodaxe': Release Date & Teaser For Prime Video Historical Series Deadline
- ‘Bloodaxe’ first look reveals ‘Vikings’ succession drama with ‘medieval Bonnie and Clyde’ (exclusive) Entertainment Weekly
- Teaser Trailer: Vikings Series "Bloodaxe" Dark Horizons
- First Bloodaxe trailer has blood, axes, what more do you want? A.V. Club
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