Taste Test Finds No Consensus on Natural vs. Artificial Candy Dyes

Key points

• The Washington Post conducted a blind taste test pitting naturally dyed versions of Skittles, M&Ms, and Starburst against their standard artificial-dye counterparts.
• Panelists reported detecting differences between the two versions but failed to reach a consensus on the specific nature of those differences.
• The test coincides with a broader industry shift toward natural ingredients, driven by consumer demand and legislative pressure.
• Health Secretary Robert F. Kennedy Jr. has positioned the removal of artificial dyes as a core component of his Make America Healthy Again initiative.
• The article notes that this trend offers consumers more subtle options for Halloween treats this year.

Background

This story builds on a series of previous Washington Post taste tests, including reviews of mayonnaise, microwave popcorn, and Italian dressing, which have explored consumer preferences and product quality across various food categories.

Why it matters

The findings highlight the complexity of consumer perception regarding food additives. While regulatory and political pressure is pushing for the removal of artificial dyes, the lack of a clear sensory distinction in this test suggests that the shift to natural ingredients may be driven more by health concerns and policy mandates than by detectable taste differences.

What to watch

The article does not provide specific future developments, but the ongoing pressure from the Make America Healthy Again campaign and consumer advocacy suggests continued industry adjustments toward natural ingredients in the coming months.