"Founder's Personal Tragedy Drives Breakthrough Technology to Eradicate PFAS"

Jacob Printz and his uncle, Steve Wilcenski, founded Invicta Water after Jacob's mother, Michelle, passed away from breast cancer believed to be caused by PFAS-contaminated drinking water. Invicta Water has developed a cost-effective and efficient system that uses boron nitride and UV light to destroy PFAS particles in water without toxic byproducts. The process is estimated to be 75% cheaper than current systems used by water treatment plants. Invicta is planning to pilot large-scale applications for water treatment and industrial use, as well as developing at-home versions of the system. The founders hope to prevent others from experiencing the heartbreak they faced with Michelle's death.