"Bud Light Faces Backlash and Sales Drop Amid Transgender Influencer Promotion"
TL;DR Summary
Two executives at Anheuser-Busch are on leave after a conservative backlash to a Bud Light promotion with transgender influencer Dylan Mulvaney. Bud Light's sales have slumped amid calls for a boycott because of the advertisement and criticism of the company's response to the backlash, which included targeted harassment of one of the executives who is on leave. The controversy has had a negative effect on Bud Light's sales, which dropped 17 percent in the week ending on April 15.
- 2 Executives Are on Leave After Bud Light Promotion With Transgender Influencer The New York Times
- Wall Street Journal: Bud Light owner places two execs on leave after transgender influencer backlash CNN
- Bud Light rivals stealing sales after Dylan Mulvaney controversy Fox Business
- Opinion | Bud Light and the Two Types of Woke Corporation The Wall Street Journal
- Bud Light Sales Drop Leaves Conservatives Rejoicing: 'Devastating Boycott' Newsweek
Reading Insights
Total Reads
0
Unique Readers
11
Time Saved
5 min
vs 6 min read
Condensed
92%
1,025 → 79 words
Want the full story? Read the original article
Read on The New York Times