Social Media Influencers Shape News Consumption for 1 in 5 Americans
TL;DR
A Pew Research Center study explores the role of news influencers on social media, revealing that about 21% of U.S. adults, particularly younger ones, regularly get news from these influencers. The study analyzed 500 influencers across major platforms like X, Instagram, and YouTube, finding that most are men and more identify as right-leaning than left-leaning. Influencers often post about politics, with many lacking formal news organization affiliations. TikTok influencers differ by having a smaller gender gap and more left-leaning views. The study highlights the growing impact of influencers on news consumption.
- America’s News Influencers Pew Research Center
- 1 in 5 Americans get their news from social media influencers CNBC
- 1 in 5 U.S. adults get their news from social media influencers, according to Pew report NBC News
- Young Americans Rely on Social Media Influencers for News, Pew Says Bloomberg
- There's a gender gap among news influencers on social media, new Pew data shows Business Insider
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