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DHS Ad Spend of $220M Outpaces Blockbusters, Noem Ousted

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Source: Business Insider
DHS Ad Spend of $220M Outpaces Blockbusters, Noem Ousted
Photo: Business Insider
TL;DR

Lawmakers grilled DHS Secretary Kristi Noem over a $220 million ad campaign, a spending plan she defended as legal and effective before being ousted this week; the cost, which includes media buys and admin fees, was shown to exceed the inflation-adjusted production budgets of 15 major films, underscoring concerns about bidding and contracting practices.

Topics:nationpolitics#advertising-spending#blockbuster-budgets#department-of-homeland-security#inflation-adjusted-budgets#kristi-noem#politics
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  1. Kristi Noem's $220 million DHS ad campaigns cost more than some of Hollywood's biggest hits  Business Insider
  2. Democrats are probing companies awarded a $220 million ad contract for ties to Noem, Lewandowski  NBC News
  3. Newsom rips Noem as ‘Kosplay Barbie’ over $220M ad campaign, demands DHS release $500M for LA wildfires  Fox News
  4. Kennedy: Noem was ‘dead as fried chicken’ after Senate hearing  The Hill
  5. The $220M ad campaign that brought down Kristi Noem  NewsNation

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