Spencer Pratt Bets on LA Iconography in His Mayor Bid

Reality TV star Spencer Pratt is running for Los Angeles mayor and is leveraging city iconography—Vans shoes, Lakers script, and Dodgers logos—in tailored outfits to project a relatable, outsider persona tied to LA. Fashion experts say the look signals belonging and city identity, blending populist branding with formal wear to bridge outsider status and local legitimacy. Pratt runs as an independent with vague policy proposals, has drawn notable fundraising and online attention (including AI-generated attack ads), and faces rivals Karen Bass and Nithya Raman. With the June 2 primary on the horizon and a runoff possible in November, questions linger about whether his branding can translate into governance.