All articles tagged with #branding
PepsiCo’s Monster Munch rebrand leans into its four-decade cast of monsters, reviving a simple, nostalgic look with a tweaked logo and updated packaging while keeping the three iconic creatures front and center; the move demonstrates how a strong mascot can endure changing packaging trends without losing its identity, contrasting with other brands that have aggressively redesigned their mascots.
A Utah woman booked what was advertised as Palette Las Vegas on Booking.com for a weekend trip, but upon arrival the property appeared to be the OYO Hotel & Casino—an establishment she had deliberately avoided due to negative reviews—and staff confirmed the listing had been used to lure bookings. OYO apologized, Booking.com removed Palette Las Vegas from its platform and is processing a refund, and Patino filed complaints with Booking.com, her bank and the BBB.
As Buc-ee's expands beyond Texas, its trademark strategy fights to protect the beaver mascot, name, and branding from look-alike rivals such as Beaver’s Mini Mart in Ohio. The latest lawsuit alleges trademark infringement, unfair competition and deceptive trade practices, illustrating how rapid growth turns branding into a legal battleground and signaling ongoing legal costs for smaller businesses, while Buc-ee's has a history of pursuing similar cases since its marks were registered.
Activist investor Elliott Management has reshaped Southwest into a more traditional, higher-fee carrier, eroding some of its historic perks. Despite mixed in-flight experiences—boarding changes, limited power, slow Wi‑Fi, and other product issues—the airline still retains a devoted customer base described as a 'cult of LUV,' suggesting loyalty may outlast the brand’s transformation even as profits improve.
Instagram unveiled a refreshed logo and wordmark after a decade, introducing a warmer script typeface (Instagram Pen) and a new handwriting vibe while keeping the camera glyph and a subtler gradient in a revised brand system. While the update aims to feel more personal and future‑facing, many users have reacted by calling the result bland and less legible, with jokes about ‘Instagwam’ and nostalgia for Instagram’s earlier Polaroid roots, suggesting the change may not clearly communicate the brand identity.
Instagram unveils its first major brand refresh in over ten years, shifting from a single iconic mood to a flexible, creator-focused identity. The redesign preserves the script wordmark while refining typography (Instagram Sans and Instagram Sans Mono), introduces Instagram Pen, and uses a viewfinder motif to emphasize image-making. The color palette becomes more restrained, with subtle light-leak gradients, so the community’s content remains the focus rather than the brand itself.
Meta unveiled a cleaner, more modern Instagram wordmark, but the reception has leaned toward confusion and satire as onlookers critique its mixed cursive and sans-serif styling and the odd, semi-connected letterforms.
Instagram revealed its first logo refresh in a decade, offering a cleaner, more modern wordmark while the multicolor camera icon stays. The redesign sparked a flood of memes and mixed reactions about legibility and accessibility, with some praising the update and others criticizing it. Critics also urged the company to address platform issues like bot filtering and account recovery rather than focusing on branding.
A THR cover story argues that with Hollywood's lull and TV/film demand softening, major brands are building in-house studios and funding branded-entertainment projects—often with celebrities—across digital, streaming, and live platforms to reach audiences directly and measure impact beyond traditional ads.
7UP unveils a major rebrand with a lime-forward flavor called Lime Lemon, marking the lemon-lime soda category’s first lime-led formula and signaling a push to appeal to a younger generation. Keurig Dr Pepper positions the refreshed, retro-inspired identity as a modern disruptor to differentiate the Original Uncola, though the oddly named flavor shift may spark conversation until the new formula hits shelves.
JPMorgan Chase becomes the Olympics' first global banking partner for the 2028 Los Angeles Games in a nine-figure deal, likely north of $200 million for a four-year cycle, granting exclusive marketing rights under the revamped Olympic Partners program. The move accompanies a broader push into sports sponsorship, including hiring over 100 additional Southern California bankers to support the LA Games and a focus on brand strength, client engagement, and employee pride to measure ROI.
An opinion piece in The Daily Beast’s Royalist section argues Meghan Markle bungled her response to Martha Stewart’s comments about their California dinner, turning a feel-good Canada trip into a branding crisis. The author contrasts Martha’s decades-long authentic public persona with Meghan’s post‑Megxit branding, criticizing Meghan’s move to have People magazine push back as manipulative and suggesting she would be wiser to step back, let the dust settle, and rebuild a credible narrative rather than chase short‑term headlines.
Brands are turning billboards into immersive stunts by embedding real people, a tactic Netflix recently used for its The Last House campaign (a man was shown inside the billboard), joining a growing trend that includes Love Holidays’ ex-rugby player stunt. While such vivid, on-brand executions can spark social virality, they risk becoming an overused gimmick if brands chase quick buzz without authentic context.
Buc-ee's has filed a lawsuit against Beaver's Mini Mart in Beavercreek, Ohio, alleging trademark conflicts with its beaver logo and Beavermart branding. Beaver's Mini Mart owner says his sign has existed since 2019 and that he filed a state trade name, not a federal trademark. Buc-ee's communications describe attempts to contact the owner and defend its mark, sparking local backlash and political commentary as the company expands in Ohio; the dispute centers on whether a small shop's name and logo could confuse customers with Buc-ee's established brand.
Arrowhead Stadium will revert to its original name, dropping the GEHA Field branding, while GEHA remains a partner and will continue supporting Chiefs community programs.