Tag

Branding

All articles tagged with #branding

sports2 days ago•17 min saved

Haaland's ascent: the goal machine who turned into a global personality

Erling Haaland arrived in England with a reputation for ruthless finishing and a gruff demeanor, but at World Cup 2026 he has evolved into a global figure: continuing to score for Norway and Manchester City while expanding his appeal through TV appearances, a popular YouTube diary, and high-profile marketing. The shift reflects growing maturity and marketability alongside continued elite goal-scoring, including key moments like his Brazil brace that helped Norway reach the quarter-finals.

via The New York Times|

#branding #haaland #manchester-city

design2 days ago•105 min saved

Swift's watermark trick: guest-named invites to curb leaks

Taylor Swift reportedly thwarted leaks about her wedding by watermarking each invitation with the guest's name, a subtle design twist that doubles as a privacy shield and personal touch on a painterly invite, blending branding with secrecy around the big day.

via Creative Bloq|

#branding #design #taylor-swift

technology3 days ago•6 min saved

Chrome extension clears counterfeit-brand clutter from Amazon search results

Knockoff is a Chrome extension that runs entirely in your browser to filter out junk factory brands on Amazon search results, leaving brands with a reputation to lose; it includes a 5,000+ brand whitelist, adjustable strictness, and a community reporting system so fixes are shared with all users.

via Boing Boing|

#amazon #branding #browser-extension

design4 days ago•85 min saved

Taylor Swift nails wedding branding with a clever ampersand logo

Taylor Swift’s wedding branding demonstrates how a simple, well-executed logo can tell a big story: a bold pink-and-black billboard reading 'JUST&T MARRIED!' uses an ampersand that hides Travis’s initial, there’s an interlocking 'T&T' monogram for keepsakes, and the branding extends to trademark-level protection. The piece highlights Swift’s meticulous approach to branding assets—from font choices to logos—showing that great design scales from stadium tours to a wedding.

via Creative Bloq|

#branding #design #logo-design

branding4 days ago•105 min saved

Louis Vuitton wins logo case in China as online backlash grows

A Jiangsu court ordered Molly Tea to pay about 10.3 million yuan (roughly $1.5 million) in damages and publish a corrective statement after finding its four-petal mark infringed Louis Vuitton’s iconic monogram. The ruling sparked online debate in China, with some critics arguing LV’s claim overreaches or noting precursors to the design, while others defend the luxury house’s rights. Molly Tea had sought trademarks for its own name, but the court ruled against it for the logo design, highlighting tensions around branding and trademark protection in China.

via Creative Bloq|

#branding #china #logo

business5 days ago•319 min saved

Cracker Barrel’s Comeback: Back to the Roots, Sparks a Recovery

Cracker Barrel reversed its modernization push by returning to its Southern-inspired menu, Americana-themed gift shops, and a strengthened loyalty program, while reviving value-focused offerings and receding from the redesigned logo. The strategy shift has produced better‑than‑expected quarterly revenue, an outlook upgrade, and roughly a 100% rise in the stock for the year, even as traffic remains down but improving; analysts say the focus on fundamentals and brand authenticity is driving the rebound.

via CNN|

#branding #business #cracker-barrel

business6 days ago

Gold Coast Trump Tower plan scrapped over brand toxicity

Plans for Australia's first Trump Tower on the Gold Coast were scrapped due to concerns about the brand's toxicity, ending a proposed 91-storey luxury hotel that would have been the country’s tallest building.

via BBC|

#australia #branding #business

politics6 days ago•19 min saved

Trump Turns America's 250th Birthday Into His Branding Campaign

Rolling Stone argues that Trump’s 250th anniversary push hijacks the commemorative effort by neutering the nonpartisan America 250 commission and replacing it with Freedom 250, redirecting funds and culminating in Trump-branded initiatives such as 40,000 commemorative passports, a planned $250 currency bill, and banners across Washington. The piece portrays a pattern of self-promotion—hosting a White House UFC event, inserting his image on national symbols, and replacing traditional performances with rallies—aimed at elevating his image and consolidating political power at a moment meant to celebrate the nation rather than a single leader.

via Rolling Stone|

#america-250 #branding #donald-trump

branding7 days ago•85 min saved

Brand banter rises as Sony shifts PS discs to digital-only

The article surveys how brands responded to Sony's announcement that PS games will no longer ship on discs from January 2028, illustrating a spectrum from satire to serious defense: Nintendo teased humor on X, KFC Spain delivered a well-timed, audience-aware parody, and Domino’s offered a digital-pizza joke. Others like ProtonVPN and Malwarebytes proposed quirky stunts, while retailers such as GameFly defended physical media and brands like Iam8bit and Delorean joined the conversation. Overall, the responses show brands leveraging gamer culture to shape the narrative around the shift to digital-only gaming.

via Creative Bloq|

#branding #gaming #parody

real-estate9 days ago•19 min saved

The Luxury Realtor Uniform: Botox, Designer Wardrobes, and the Cost of Perception

Luxury real-estate agents across the U.S. describe spending on Botox, skincare, wardrobes, and styling as part of a professional “uniform” aimed at projecting a high-end image to attract wealthy clients and fuel online branding. The trend is amplified by social media and reality TV, with several agents citing six-figure fashion and skincare investments and others warning that presentation helps open doors but doesn’t guarantee sales.

via Business Insider|

#appearance-economy #branding #luxury-real-estate

business12 days ago•4 min saved

CD Projekt Unifies Brand by Renaming to CD Projekt Red

Polish games company CD Projekt has voted to rename itself CD Projekt Red to align the holding with its CD Projekt Red studio, unifying branding across the group. The decision, approved at the June 23 general meeting, follows the 2025 sale of the GOG storefront and keeps the company focused on producing and publishing games and managing its brands. CD Projekt Red is working on The Witcher 4, a Cyberpunk 2077 sequel, and a Witcher universe multiplayer game codenamed Project Sirius, among other projects.

via GamesIndustry.biz|

#branding #business #cd-projekt

business12 days ago•4 min saved

CD Projekt Unifies Corporate Identity Under CD Projekt Red

CD Projekt has rebranded to CD Projekt Red, merging the parent company and its game studio under a single identity to streamline communications and boost global recognition and recruitment, with officials saying fans won’t be affected.

via Eurogamer|

#branding #business #cd-projekt

business13 days ago•31 min saved

Saks exits Chapter 11 with lighter debt and a brand refresh

Saks has officially emerged from Chapter 11 bankruptcy with a lighter debt load and a renamed brand as part of a broader restructuring and branding refresh.

via Times Leader|

#bankruptcy #branding #business

business13 days ago•9 min saved

Costco Superfans: Tattoos, Community, and the New Brand Fandom

The piece surveys the surge in brand fandom, using Costco as a prime example where devoted shoppers—like Max Ellinger, who has a Kirkland Signature tattoo, and others who craft life milestones around Costco—treat the retailer as a lifestyle and community. Experts say such devotion signals identity and belonging in a polarized era, with fans forming online groups, hosting celebrations in stores, and even driving broader trends in how people express loyalty to retailers beyond traditional advertising.

via USA Today|

#branding #business #consumer-behavior

music14 days ago•8 min saved

Jay-Z’s Reasonable Doubt: The Boss Persona That Redefined Hip-Hop

The piece traces Jay-Z’s delayed breakthrough with Reasonable Doubt, showing how he evolved from a fast-rapping street figure to a confident boss whose branding—along with Roc-A-Fella’s hustle and bold NYC collaborations—helped redefine hip-hop and launch luxury-leaning rap culture, while noting his enduring influence and later controversial status.

via Defector|

#branding #hip-hop #jay-z