LIV Golf taps Ducera to steer long-term investment strategy

LIV Golf announced it has retained Ducera Partners as its investment banking advisor to secure long-term investment partners and shift toward a diversified, multi-partner funding model. Ducera’s team, led by Michael Kramer, will guide the league through a rigorous process to attract strategic backers as sponsorships and partnerships rise 40% year-over-year, ticket sales grow 130%, and broadcasts reach nearly a billion households in 200 countries. The move follows the league’s expanded governance with independent directors Gene Davis and Jon Zinman, signaling a push to evolve LIV Golf’s financial foundation for its next growth phase.