Telemundo's World Cup Boost: Ratings Surge Across TV and Peacock

Telemundo’s coverage of the 2026 FIFA World Cup has delivered a massive ratings boost across TV and Peacock, with the group stage averaging 9.65 million viewers per match across English- and Spanish-language platforms — a 105% rise from 2022 — while Telemundo’s linear audience is up about 73%. Peacock accounted for roughly 44% of the Spanish-language audience, as Mexico’s games cross the 10‑million mark and a June 18 match vs. South Korea hit 14 million, a new Spanish-language U.S. record. Executives credit strategic planning, expanded Spanish-speaking on-air talent, and a strong streaming experience for driving the surge, with early-round results signaling continued record-level viewership.