Golf Channel Pulls Plug on Big Break x Good Good After Sponsorship Fallout
TL;DR Summary
Golf Channel canceled the fully filmed 2026 season of Big Break x Good Good after sponsors pulled out amid a controversial Good Good/Callaway ad; the PGA Tour then removed Good Good as the title sponsor of the Good Good Championship, meaning the winner’s sponsorship exemption is lost and the show won’t air as planned, with the event proceeding without Good Good branding and Golf Channel planning a 2027 return.
- Golf Channel Cancels ‘Big Break x Good Good’ After PGA Tour Parts Ways With YouTube Stars The Hollywood Reporter
- Good Good Golf out as PGA Tour event title sponsor amid ad backlash ESPN
- Good Good and Callaway made a mistake. Now they’re making amends GOLF.com
- A controversial ad for a driver is the latest clash between golf’s old guard and new world CNN
- Golf Galaxy, Dick’s Pull Good Good Merchandise Amid Ad Controversy Front Office Sports
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