All articles tagged with #good good
Golf Channel canceled the fully filmed 2026 season of Big Break x Good Good after sponsors pulled out amid a controversial Good Good/Callaway ad; the PGA Tour then removed Good Good as the title sponsor of the Good Good Championship, meaning the winner’s sponsorship exemption is lost and the show won’t air as planned, with the event proceeding without Good Good branding and Golf Channel planning a 2027 return.
The Golf Channel postponed the Big Break x Good Good premiere after its title sponsor Golf Galaxy withdrew branding amid backlash over a controversial Good Good ad, prompting production updates and a potential re-edit; encore Payne Stewart Award coverage will air tonight as the sponsor situation and sponsorship terms remain in flux.
Retailers Golf Galaxy and Dick’s Sporting Goods pulled Good Good merchandise after a controversial ad, with other stores and Golf Channel distancing themselves; Callaway apologized and began investigations, and the PGA Tour faced calls to drop Good Good as a sponsor, while Dick’s stock fell about 30% on weak earnings and Good Good’s leadership pledged to donate campaign proceeds and reassess its messaging.
A Callaway ad for a new co-branded driver featuring Good Good personalities shows Garrett Clark shoulder-checking Alexis Miestowski, provoking backlash that led to the ad being pulled; both Good Good and Callaway issued apologies. PGA Tour chief Brian Rolapp criticized the initial response as lacking accountability and indicated it could affect the Good Good Championship and future partnerships, illustrating a broader fight between internet-driven golf personalities and golf’s traditional, conservative brand.