Thanksgiving TV Broadcasts Shatter Ratings Records, Defying Cord-Cutting Trend

Thanksgiving TV broadcasts, including the Macy's Thanksgiving Day Parade and football games, broke ratings records this year, despite the ongoing trend of cord-cutting. NBC's broadcast of the parade drew a record-breaking 28.5 million viewers, while CBS' Thanksgiving football game captured 41.8 million viewers, the most-watched program since the Super Bowl. Fox's Thanksgiving game also saw a record-breaking 33.7 million viewers. Additionally, Amazon paid $100 million to broadcast a Friday NFL game on its Prime Video platform. The success of these traditional TV broadcasts highlights the coexistence of streaming and linear mediums and suggests the possibility of bundling cable and streaming offerings in the future.