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Traditional Tv

All articles tagged with #traditional tv

Thanksgiving TV Broadcasts Shatter Ratings Records, Defying Cord-Cutting Trend
entertainment2 years ago

Thanksgiving TV Broadcasts Shatter Ratings Records, Defying Cord-Cutting Trend

Thanksgiving TV broadcasts, including the Macy's Thanksgiving Day Parade and football games, broke ratings records this year, despite the ongoing trend of cord-cutting. NBC's broadcast of the parade drew a record-breaking 28.5 million viewers, while CBS' Thanksgiving football game captured 41.8 million viewers, the most-watched program since the Super Bowl. Fox's Thanksgiving game also saw a record-breaking 33.7 million viewers. Additionally, Amazon paid $100 million to broadcast a Friday NFL game on its Prime Video platform. The success of these traditional TV broadcasts highlights the coexistence of streaming and linear mediums and suggests the possibility of bundling cable and streaming offerings in the future.

The Impact of Chip Wars: A Bite into the Tech Industry
business2 years ago

The Impact of Chip Wars: A Bite into the Tech Industry

The chip wars between the US and China are starting to have an impact on major tech players. Dutch chip equipment firm ASML believes geopolitical tensions and restrictions will not affect its 2023 financial results, but its earnings performance is suffering due to weak global demand for chips. On the other hand, Nvidia warned of a significant sales hit in the fourth quarter due to export restrictions, particularly in China. The company's shares fell after it delayed a new AI chip designed for China to comply with US export restrictions. Meanwhile, Black Friday e-commerce spending in the US reached a record $9.8 billion, and the Miami Dolphins vs. New York Jets game was exclusively streamed on Amazon Prime Video, signaling trouble for traditional TV. Additionally, 17 hostages held by Hamas in Gaza were released, bringing the total number of freed hostages to 41. Lastly, seed improvement is emerging as an area to watch in the plant-based food space as weight-loss drugs gain popularity and scientists evaluate how to feed a growing population.

"NFL's Black Friday Game: A Warning Sign for Traditional TV"
technology2 years ago

"NFL's Black Friday Game: A Warning Sign for Traditional TV"

The NFL's decision to stream its first-ever Black Friday game exclusively on Amazon Prime Video is another indication of the decline of traditional TV. Linear TV has been struggling with declining ad revenue and cord-cutting customers. The game is an expansion of Amazon's "Thursday Night Football" deal with the NFL, which has helped boost NFL viewership. The streaming broadcast will feature QR codes linking to Amazon's Black Friday deals, aiming to drive e-commerce sales. ESPN's upcoming direct-to-consumer streaming service could further accelerate cord-cutting, posing a potential threat to linear TV. While sports programming is currently helping sustain traditional TV, media companies that have not embraced streaming may face challenges. Fox, in particular, lacks a streaming platform beyond its ad-supported service Tubi.

media3 years ago

Linear TV Viewership Reaches All-Time Low, Signals End of Traditional Television

Traditional TV viewership has reached a new record low, with linear TV viewership falling below 50% for the first time, according to Nielsen data. Broadcast and cable hit new record lows of 20% and 29.6% of total TV usage, respectively. Meanwhile, streaming services like YouTube, Netflix, and Amazon Prime Video saw month-over-month viewership increases. Analysts believe that linear TV is "past the point of no return" and that the revenue line for cable and satellite operators is "probably permanently negative." Cord-cutting continues to be a trend as more consumers opt for streaming services, although subscriber numbers for major direct-to-consumer services were down. Direct-to-consumer advertising, however, saw significant growth.

The Turmoil in the Media Industry: How Netflix Stock Could Prevail
business3 years ago

The Turmoil in the Media Industry: How Netflix Stock Could Prevail

The media industry is facing significant challenges as traditional TV declines, ad revenue softens, and streaming struggles to be profitable. The ongoing strikes by writers and actors unions have brought the industry to a halt, impacting the production of fresh film and TV content. Netflix, with its new advertising model and international content, appears to be better positioned compared to legacy media giants. The introduction of cheaper, ad-supported options for streaming services like Netflix and Disney+ may provide some growth opportunities. The weak advertising market and declining pay-TV subscribers are further concerns for the industry. The recent ruling allowing Microsoft's acquisition of Activision Blizzard could fuel more consolidation in the industry, as media giants seek to solidify their market positions.