Disney+ to Stream 2027 Super Bowl and Two NFL Games Globally

Key points

• Disney+ will stream Super Bowl LXI (Feb. 14, 2027) in the US and 55+ international markets, including Latin America, Brazil, South Africa, and Australia.
• The broadcast will feature Joe Buck, Troy Aikman, Lisa Salters, and Laura Rutledge, with a Spanish-language feed on ESPN Deportes.
• Two Monday Night Football games will also stream on Disney+; the first is Dallas Cowboys vs. Philadelphia Eagles on Oct. 26, 2026.
• Ad inventory for the 2027 Super Bowl is sold out, with 58 brands across 34 categories securing spots, the earliest sellout in Super Bowl history.
• Disney is seeking $10–12 million per 30-second ad slot for any vacated inventory, per Variety.

Background

This move follows Disney’s August 2026 price hikes for ESPN streaming plans and its September 2026 appointment of a Chief Technology Officer to integrate Disney+ with broader tech and gaming strategies. It also aligns with Disney’s expansion of live sports on Disney+, including Formula E races starting December 2026.

How outlets are covering it

Variety emphasizes the global reach and ad revenue potential, noting the sold-out inventory and high per-spot pricing. CNBC highlights the strategic push to bolster streaming portfolios amid competition from YouTube and Netflix, which are also acquiring NFL rights. The Hollywood Reporter frames the decision as part of CEO Josh D’Amaro’s vision to make Disney+ the 'digital centerpiece' of the company, including non-sports live events like Dick Clark’s New Year’s Rockin’ Eve.

Why it matters

The Super Bowl streaming deal signals Disney’s aggressive push to consolidate live sports on Disney+, potentially increasing subscriber value and ad revenue while challenging traditional cable and rival streamers.

What to watch

Disney will announce the second Monday Night Football game date and may pursue additional ad inventory if current buyers drop out. The Super Bowl will air at SoFi Stadium in Inglewood, California, on Feb. 14, 2027.