Pereira Accuses UFC of Orchestrating Influencer Campaign to Bypass Him for Gane-Hokit Title Fight

Key points

• Pereira states the UFC used influencers like Daniel Cormier to pre-sell the Gane-Hokit matchup before the official announcement.
• The UFC booked Gane vs. Hokit for UFC 334 on Nov. 14, while Pereira faces Sergei Pavlovich at UFC 335 on Dec. 12.
• Hokit responded to Pereira's criticism on social media, mocking his recent loss and questioning his status as a contender.
• Pereira argues that if he had beaten Gane, he would not be considered the undisputed champion, highlighting his frustration with the promotion's decisions.

Background

Pereira lost to Gane in June for the interim heavyweight title. Hokit had previously criticized the idea of a Pereira-Gane rematch, arguing Pereira needed to prove himself in heavyweight. The UFC's decision to fast-track Hokit to a title shot has sparked debate over merit versus marketing.

How outlets are covering it

MMA Fighting and BJPenn.com report that Pereira directly accused the UFC of using influencers to manipulate public opinion. SHERDOG confirms the accusation but focuses on the upcoming fights. MMA Sucka highlights Hokit's aggressive social media response to Pereira's criticism, noting the potential for a future fight between the two if Hokit wins the title.

Why it matters

The dispute highlights tensions between fighters and the UFC over matchmaking decisions and the role of influencers in shaping public opinion. It also raises questions about the legitimacy of title shots and the promotion's priorities.

What to watch

Gane vs. Hokit will take place on Nov. 14 at Madison Square Garden. Pereira will face Pavlovich on Dec. 12. A win for Pereira could lead to a title shot, while a win for Hokit could set up a potential fight with Pereira.