Cowboys-Giants SNF Delivers Week 1's Top TV Audience

NBC's Week 1 SundayNight Football game Cowboys-Giants averaged 25.7 million viewers on NBC (peaking at 29.0 million), the largest Week 1 SNF audience since 2015, with NBC's Kickoff Game at 25.1 million; FOX and CBS's afternoon doubleheader followed with Eagles-Commanders at 20.35 million and Packers-Vikings at 18.60 million. CBS led the early window with Bills-Texans at 14.10 million in 72% of markets, while Monday's Broncos-Chiefs numbers are pending. The piece also notes Nielsen's updated measurement methods and a 4% lift from co-viewing that could affect reported figures.