Olympians push back on Sydney Sweeney's controversial sports promo
TL;DR
The Novig ad featuring Sydney Sweeney, which uses sports imagery to sexualise a female body, drew swift backlash from Olympians and athletes who say it undermines hard work and teamwork in women’s sport; the campaign was viewed over 22 million times in two days, with critics including Amy Hunt and Ariarne Titmus calling it harmful, while Sweeney responded with posts and Novig defended the campaign.
- ‘Sydney Sweeney, this is what women in sport look like’: female athletes spark backlash against viral advert theguardian.com
- Sydney Sweeney under fire from athletes over nude sports-prediction ad CNN
- Sydney Sweeney’s Nude Sports Betting Ad Ignites Backlash Among Female Olympians People.com
- Sydney Sweeney: Athletes including Amy Hunt respond to controversial advert BBC
- Novig CEO: Sydney Sweeney ‘Forces Us Into National Discourse’ Front Office Sports
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Read on theguardian.com