Disney+ to Stream 2027 Super Bowl, Expanding ESPN's First Broadcast

Key points

• Disney+ will stream Super Bowl LXI in the U.S. and 55+ international markets, including Latin America, Brazil, the Caribbean, South Africa, and Australia/New Zealand.
• The game will also air on ABC (first time since 2006) and ESPN, with Joe Buck and Troy Aikman returning to the booth.
• Disney+ will carry two 'Monday Night Football' games this season: Dallas Cowboys vs. Philadelphia Eagles on Oct. 26, and a second game to be announced.
• Ad inventory for Super Bowl LXI is sold out, with 30-second spots priced at $10 million; Disney is seeking $10-12 million for any returned slots.
• This marks the fourth consecutive year a Super Bowl has been available on a streaming service, following Paramount+, Tubi, and Peacock.

Background

Disney has been expanding sports content on Disney+, adding select ESPN college football games and Formula E races. The 2026 Super Bowl (Super Bowl LX) drew 124.9 million viewers, the second-largest audience in history, with Fox's Tubi stream averaging 13.6 million viewers. ESPN was awarded the 2027 Super Bowl in 2021 as part of the NFL's new media rights deal.

How outlets are covering it

Los Angeles Times emphasizes the ad revenue potential, noting Disney is offering streaming-only ads across Disney+, ESPN app, Hulu Live, and Fubo. Variety highlights the global reach, stressing the 55+ international markets and the collaboration with the NFL. Fox News frames the move as part of a trend, noting it's the fourth consecutive year a Super Bowl has been available on a streaming service, and highlights the return of Joe Buck and Troy Aikman to the booth.

Why it matters

The addition of Disney+ expands access to the Super Bowl for casual fans without cable or sports TV subscriptions, while creating new advertising revenue streams for Disney. The sold-out ad inventory and high price points ($10 million per 30-second spot) underscore the event's commercial value and Disney's strategy to maximize revenue across multiple platforms.

What to watch

Disney+ will stream the Dallas Cowboys-Philadelphia Eagles 'Monday Night Football' game on Oct. 26, with a second game to be announced. The Super Bowl will air on Feb. 14, 2027, at SoFi Stadium in Inglewood, Calif. Disney may seek $10-12 million for any ad slots returned by committed advertisers.