tldrdailynews.com logo

"Super Bowl's Evolution: YouTube Stars, Creators, and Diversity Drive Viewer Engagement"

1 min read
Source: CNBC
"Super Bowl's Evolution: YouTube Stars, Creators, and Diversity Drive Viewer Engagement"
Photo: CNBC
TL;DR

YouTube's $2 billion per year commitment to NFL Sunday Ticket has helped boost YouTube TV's subscriber base to over 8 million, with the help of top creators promoting the service. The partnership aims to attract new, younger fans to the NFL by enlisting popular YouTube stars to create engaging content around the football season. The strategy has been successful in increasing viewership and engagement, with the NFL launching various shows on YouTube and collaborating with influencers to extend the reach of the sport.

Topics:sportssports-entertainment#content-creators#influencer-marketing#nfl#sports-entertainment#viewership#youtube
Share this article
  1. YouTube stars help NFL bring in more viewers, league says  CNBC
  2. Inside The NFL's Creator Strategy — The Information  The Information
  3. Creator Bowl: How Brands Are Partnering with Creators for the Super Bowl  Little Black Book - LBBonline
  4. Gen Z and Millennial Women Are Transforming Super Bowl  Adweek
  5. Embracing a new Super Bowl era that sets the stage for diversity  CampaignLive

Want the full story? Read the original reporting

Read on CNBC