Packers Keep Lambeau Field Name, Reject Stadium Naming Rights

At the 2026 shareholders meeting, Packers CEO Ed Policy reaffirmed that Green Bay will not sell the naming rights to Lambeau Field, highlighting how the team’s publicly owned model limits monetization compared with privately owned clubs. The Packers plan to boost revenue through alternatives such as higher ticket prices or Personal Seat Licenses and by hosting more major events at Lambeau. With the Packers and Bears as the lone holdouts from naming-rights deals, the supply of stadium-name deals is effectively zero unless conditions change.