Beatty seeks court block on adding Trump's name to Kennedy Center
Representative Joyce Beatty has asked a federal court to stop the Kennedy Center from reinstating Trump’s name on one of its buildings, signaling a legal challenge over the renaming.*
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Naming Rights
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Kennedy Center Moves to Rebrand Trump Name Across Facade, Endowment, and Plaza
The Kennedy Center board, chaired by Donald Trump, moved to restore Trump’s name to three areas of the complex—on the front facade beneath the official name, with added inscriptions for an endowed fund, and designating the grounds as “President Donald J. Trump Plaza”—after a federal court ruling and ongoing legal battles that previously forced removal of the branding. Rep. Joyce Beatty sued, arguing Congress must approve such memorials, and a judge ruled last May that only Congress could authorize name changes; the center argues the new designations comply with that decision and points to renovations funded by Congress. The center has paused further action until Sept. 8 as Beatty’s lawyers seek a court ruling, while the center pursues an appeal and a separate two-year renovation/closure plan that remains under debate.
Kennedy Center pauses Trump-naming bid ahead of Sept. 8 court date
The Kennedy Center told a court it will not attempt to restore former President Trump's name on the building before September 8, as the litigation over its naming and signage continues.
Kennedy Center votes to restore Trump name and shutter for two years
The Kennedy Center board voted to reinsert Donald Trump’s name on the building and to close for two years to complete major renovations, reversing a court order that had demanded the name’s removal. The move drew criticism from Rep. Joyce Beatty and signals ongoing legal fights over who has authority to name the venue, as lawsuits and rulings continue to shape the center’s branding and operations, including a separate case in which a performer was awarded money after a cancellation tied to the rebranding.
Arrowhead Stadium Reclaims Its Iconic Identity, Dropping GEHA Field
Arrowhead Stadium will revert to its original name, dropping the GEHA Field branding, while GEHA remains a partner and will continue supporting Chiefs community programs.
Chiefs drop GEHA Field, restore Arrowhead Stadium identity
The Kansas City Chiefs announced that GEHA Field branding has been removed from Arrowhead Stadium, returning to the classic Arrowhead identity, with GEHA remaining a partner; the original naming deal reportedly ran through 2031, and the team also plans a domed Kansas venue opening around 2031.
Packers Keep Lambeau Field Name, Reject Stadium Naming Rights
At the 2026 shareholders meeting, Packers CEO Ed Policy reaffirmed that Green Bay will not sell the naming rights to Lambeau Field, highlighting how the team’s publicly owned model limits monetization compared with privately owned clubs. The Packers plan to boost revenue through alternatives such as higher ticket prices or Personal Seat Licenses and by hosting more major events at Lambeau. With the Packers and Bears as the lone holdouts from naming-rights deals, the supply of stadium-name deals is effectively zero unless conditions change.
PGA Tour eyes multi-track naming rights in 2028 revamp
The PGA Tour unveiled a 2028 overhaul that introduces a two-track system—Champions and Challenger Series—with promotion/relegation, a refreshed international slate and the return of match play at the Tour Championship, alongside significantly bigger prize purses funded by naming-rights sponsorships. Rory McIlroy warned that several events could lose stature if sponsors don’t commit around $30 million, a figure often cited as the minimum for naming rights, though tour executives say the target will be market-driven and may cover one or both tracks, with potential venues including New York, Boston and Chicago; the changes also reflect competitive pressures from LIV Golf.
CommunityAmerica to Rename Razorback Stadium in multiyear Arkansas partnership
Arkansas Athletics announced a multiyear partnership with CommunityAmerica Credit Union that will rename Donald W. Reynolds Razorback Stadium to CommunityAmerica Razorback Stadium starting in 2027, designate CommunityAmerica as Official Credit Union of Arkansas Athletics, rebrand the SEC Club as the CommunityAmerica Club, and provide NIL opportunities and financial education for Razorback student‑athletes, with future branches planned in Northwest Arkansas; the deal is facilitated by Learfield and Razorback Sports Properties.
McDonald's Park: Chicago Fire’s The 78 Stadium Secures Naming Rights
The Chicago Fire announced that their new $750 million stadium at The 78 in the South Loop will be named McDonald's Park under a naming rights deal with McDonald's; the privately funded project is set to open in 2028, seats over 22,000, and marks a major recent stadium development for Chicago.
Continental Resources Secures 15-Year Naming Rights for OKC's Continental Coliseum
The Oklahoma City Thunder and Continental Resources announced a 15-year naming-rights deal for the new downtown arena, now named Continental Coliseum, with an opening targeted for late summer 2028 for the 2028-29 season. The Thunder will continue to play at Paycom Center until then, and the partnership includes expanded community initiatives, including literacy and education programs across Oklahoma.
Eagles’ Practice Facility Rebrands Under Jefferson Health
The Philadelphia Eagles’ South Philadelphia practice facility has been renamed the Jefferson Health Training Complex after renewing multi-year health partnerships with Jefferson Health and Select Medical; NovaCare Rehabilitation remains the team’s official physical therapy partner, and many fans may still refer to the facility as NovaCare.
Controversy and Backlash Surround Trump’s Name at Kennedy Center
Donald Trump is heavily branding himself through various projects and initiatives, from buildings to military ships, emphasizing his name as a central part of his legacy and influence in America.
White House praises potential Trump-named NFL stadium and his historic game appearance
The White House has expressed support for naming the new Washington Commanders stadium after President Trump, considering it a fitting tribute to his role in the stadium's development, amidst discussions with team owners and plans for a $3.7 billion stadium on the site of the old RFK Stadium.
Trump Seeks Naming Rights for New Washington NFL Stadium
Donald Trump is lobbying to have the Washington Commanders' new $3.7 billion stadium named after him, leveraging his influence over federal agencies involved in the approval process, as part of a broader redevelopment project at RFK Stadium. The team and city officials have not yet agreed, and the move could face bureaucratic hurdles, but Trump’s involvement underscores his ongoing influence in local and sports politics.