Big 12 Expands into Mexico with Potential Bowl Game.

The Big 12 has launched an international extension in Mexico, with plans for basketball, soccer, and baseball games. The conference is also exploring the possibility of a bowl game in Monterrey, Mexico, after the 2026 college football season. The initiative, called "Big 12 Mexico," is part of the conference's efforts to expand its reach and showcase its brand across Mexico. The Big 12 plans to partner with Zignia, a Mexico City-based live entertainment agency, to market the conference prior to the athletic events taking place.